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The only thing more outdated than a pencil scamp is a client with the ability to imagine an ad just by looking at a pencil scamp. A Press/Outdoor PDFie recognises any PDF containing 'static' concepts that were so well mocked up that at least one client joked "why don't we just run this?".
The best television commercials are often the ones that never made it to television. If you've written a 90" script so good that Ringan Ledwidge would have directed it for free just to give his reel a lift, only to watch it die, award yourself a Film PDFie. It won't stop the client researching everything but it might numb the pain.
It was virtually free to make. They still didn't buy it.
The Innovation PDFie should be awarded to brave tech ideas that never saw the light of day. Whether you came up with a touch screen that feels empathy or wearable tech that you don't have to wear, if it involved technology and it wasn't sold, chances are you're ahead of your time. Download this innovative trophy so you have something to show for your forward thinking.
This award is for PDFs featuring meticulously mocked up creative executions for multiple media channels. Your client made it clear that nothing would be bought until they saw every conceivable iteration of the campaign's digital banners, so you designed those banners. It's a shame that's all they ended up running, but rest assured we know there was something bigger behind it all. Download your trophy, unsung hero.
Over 90 pages
Clearly you had a big idea.
After months of meetings, countless revisions, and getting client approval all the way up to lower-middle management, the best idea you've ever had died in the blink of an eye. Maybe a client who "really liked it" had a change of heart/bravery/budget. Perhaps the CEO is racist. It doesn’t matter now. All that matters is you have 5 days until it’s meant to be live and you have to start again. The Time Wasted PDFie recognises the attachment you formed with this PDF over time and will kickstart the healing process.
To be awarded to any PDF so beautiful it made a designer cry. Download this perfectly kerned certificate to recognise your efforts.
Create your own category
Some PDF's shift paradigms with such brutal creative force, they defy conventional categories. Create your own PDFie here.