The PDFies are the world’s first self-judged awards.
This revolutionary process is crucial for three reasons:
Fairer Assessment of Creative Merit
How can a panel of smug creative directors from other agencies possibly understand how good your idea could have been? They can't.
No Submission Required
You are probably contractually obligated to keep your client presentation PDFs under wraps, who knows? All we know is that the same clients who were too scared to buy your brave ideas are also too scared to let you share them. To avoid costly legal proceedings, no submission is required to win a PDFie.
There’s no need for client approvals, phoney media placements or pesky effectiveness stats. With the PDFies, everybody wins and when everybody wins, everybody wins.