What's the difference between you and David Droga? Luck, probably.
In years past, hefty salaries signalled our status as creative geniuses to the world. Unfortunately, like our ponytails, those days are sadly behind us. Since adjusting to modest salaries previously reserved for clients, we’ve been forced to seek recognition elsewhere — advertising award shows. Awards are necessary to remind non-creative people just how valuable we are. But what happens when you're not winning them?
If a tree falls in a forest and nobody is around to hear it, it's still a tree. Or at the very least, a log. If an award-worthy idea doesn't get bought, what does it become? Is it worthless? No longer creative?
Everyone has excellent ideas, I know I do, but from about '96 onward I had a few quiet years at the major award shows. I became disenchanted and foolishly began questioning my own brilliance. That was until I had a moment of clarity: my best work was dying before any jury ever saw it. My clients couldn’t see the incredible potential of my ideas. Did that mean I should be starved of success?
Award shows often claim to celebrate 'creativity', but until now none have been brave enough to award the most truly creative ideas. The PDFies celebrate the raw creativity that never made it out of the boardroom. The kind of work found only in client presentation PDFs. The sweet moments before the best ideas in the world have their wings clipped. People always say "it's the thought that counts", thanks to the PDFies, that's finally true.
Print yourself a PDFie and get back the self-respect we all know you deserve.
Founder of The PDFies